When I was flipping through the TV channels the other night, there was a commercial shown for a new Nickelodeon channel show called "Glenn Martin,DDS". (and no, I really wasn't watching Nickelodeon, I swear!) It is a new animated series that centers around RV travel. The show, "Glenn Martin, DDS", premiere's on Monday, August 17th, 2009 on Nick at Nite. The show centers around the adventures of traveling dentist, Glenn Martin, and his family. After learning that his favorite childhood park is about to be destroyed, Glenn takes his family on a cross-country road trip to protest the demolition. Although the protest is ultimately a bust, Glenn and Jackie realize that the trip has brought their family closer together and they decide to keep on traveling. Along the way, Glenn discovers that hitting the road is more complicated than it sounds, and learns through various run-ins (with mobsters, the Amish, and psychotic navigators) that the road often hits back in unexpected and hilarious ways. Source: Nickelodeon
As in one of my previous posts, it will probably be debated as to whether this newest show is good for RV Sales and the RV industry as a whole. I suppose it will all depend on how the series and the characters are portrayed when the show airs. However, it does have the potential to spur a whole new generation of RV enthusiasts and with kids ability to pursuade their parents' purchases, who knows where the show might lead the RV market. According to The Kids Market in the U.S., a new report from market research publisher Packaged Facts, the buying power of kids tops $18 billion. Preschoolers aged 3 to 5, younger kids aged 6 to 8, and tweens aged 9 to 11 -- a compact consumer group that's nearly 36 million kids strong -- continue to pack a punch in purchasing power, which in 2005 was estimated to be $18 billion.
When you have your adorable-faced child in your ear constantly wanting something, it can sometimes be hard to ignore. Case in point, a forty-year-old colleague of mine had a junior-high-aged daughter that got it into her head that she wanted the family to buy a RV. Many of her friends' families had RVs and she wanted her family to get one so that they could be part of the fun at the local State Park every weekend. Since it was summer time, she had a lot of time on her hands. She would spend most of her days surfing the Internet checking out RVs and finding the motorhomes that she liked best. Then she would E-mail her RV finds to her father throughout the day. When that didn't seem to move him, she would call a couple of times a day, letting her father know of the "great deal" that she just found on a RV. "We had better move fast Dad or the RV will be snatched up!" She was more persistant that a used car, err...RV salesman! So, let's see where kids buying power leads us when "Glenn Martin, DDS" premieres next week.
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